YOU ARE

Most athletes spend more years retired than playing the sports they love. And once the arena empties, retired athletes face a significant identity shift, oftentimes leading to feelings of loss, purposelessness, and confusion as they attempt to redefine themselves outside of their sport.

But with a major lack of public or even private discussion around this phenomenon, many won’t even realize the weight this carries over their lives for years or even decades after retirement.

While not every athlete experiences these challenges, a vast majority are severely underprepared for the mental gymnastics of literally reshaping the core of who you are, who you have been perhaps since you were old enough to walk. Whether you retire by choice, on a win, loss, or a career-ending injury, every athlete must grapple with the fact that this thing you love doing, the thing you dedicated thousands of hours to achieving greatness in, the thing you are will never be the same.

And No Former Athlete aims to bring that conversation from the shadows, from the deepest corners of every athlete’s mind and body, and reshape the narrative. No one ever stops being an athlete, we must simply redefine that identity as we exit competitive sport.

No former athlete is a media company.
No former athlete is a podcast.
No former athlete is a documentary.
No former athlete is a community.
No former athlete is you.